Practical, durable, comfortable, affordable... these are the primary forces shaping Soma's ideology. Sounds reasonable right? But why do so many other companies try to emulate the racing world when it's the smallest segment of the market? Our local bike shops have felt a lack of 'real' products aimed at the everyday cyclist and have pitched their ideas at us. Results: A better tire lever, water bottles that don't taste like plastic and steel frames that's got people smiling from the commute to the singletrack.